Is Dyson Product or Market Oriented Essay Example

Is Dyson Product or Market Oriented Essay In 1979, James Dyson bought a vacuum cleaner. However, various faults developed after some time, and so he resolved to one day create a better product. He did exactly this, and opened the company Dyson in 1992. Since then, he has created some of the most advanced technologies the world has seen.Product PortfolioDryerThe Dyson hand dryer is promoted by the company as reducing ones carbon footprint, using only clean air to dry your hands and needing only 10 seconds to do so. This first example contains elements of both product and market-oriented products. One can see that it is product oriented because it focuses more on making a product the best it can possibly be, as one finds with all products made with Dyson. However, it is also market oriented: Dyson looked at what consumers wanted to improve in terms of hand dryers, and found that they wanted something more environmentally friendly. Thus, they considered the environment more not just to make the product the best it can be, but a lso in order to meet consumers needs.Fan and HeaterThe fans and heaters that Dyson produce are also different from their competitors. The fans are bladeless, and the heater contains no visible heating elements, so reduce air buffeting and increase the safety of the product. Instead, they project a stream of smooth air into the room. This product is much more product oriented. One can see that Dyson is focusing more on marketing the product than conducting market research, and have also invested in creating new technology that wasnt previously in demand.Vacuum CleanerThe vacuum cleaner of Dyson is said to contain various advanced technologies. Its motor is smaller and more energy efficient, it is much easier to steer due to Dyson Ball technology and contains no bags.This product is again both market and product oriented. The use of new technologies to improve an existing product is an element of a product-oriented products, but because these technologies are used as a result of feedb ack from customers on cleaners from other companies makes the product also become rather market-oriented.ConclusionOverall, we found that Dyson is a more product-oriented company. We found this because when looking at the various products that they provide, and weighing up the elements of them, there were more elements of product-orientation. We found that Dyson is much more likely to push much-developed existing products into the market than producing products which are then immediately pulled into the market, and so the company is product-oriented.

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Strategic Human Resource Evaluation Essay Example | Topics and Well Written Essays - 1500 words

Strategic Human Resource Evaluation - Essay Example The abilities of people to cope with such environment define the success of any organization. Because of this, human resource function has become the integral part of the corporate strategic planning. Top executives are increasingly looking to HR to improve the bottom-line. In addition to staffing, recruiting and compensation, new value-added HR functions have evolved including career planning, training, organizational development and succession planning. Strategic Human Resource Management contributes not only to achievement of the motivated workforce, but also to the accomplishment of the company's long-term strategy and to competitive advantage. The traditional roles of the Human Resource managers has changed from planning and recruiting, and today HR policies and practices influence the organizational performance. This new proactive approach to HRM is the shift from traditional view of personnel that focused on micro issues such as individual performance and satisfaction to the helping managers in maximizing the contribution of employees in achieving competitive advantage (Luthans 1998). Multinational organizations no longer rely on the technology or patents, but they utilize their people to create the competitive advantage. ... Human Resource Management can build the organizational capacity and sustained competitive advantage. Organizations must be able to adapt to the changing environments and be ready to react to risks. "Any organization that wants to remain successful must continually assess and formulate new strategies to meet the needs of its customers (both internal and external) in more effective ways" (Luthans 1998). For example, if the organization is emphasizing the cost strategy, the changes in HRM activities will enable those strategies to become the major focus of organization. If particular, the multi-skilled employees and less expensive staff will help to meet the cost objectives. Without proper changes in HRM functions, organizational strategy might fail. In addition to personnel administration, HR is supporting the company's competitive advantage by providing the talented employees AND helping the managers to strategically plan the functions of these employees within the company (Rowden 1999). Transformation of HR function into the strategic business partner positively affects the company's income. To ensure successful transformation, the overall company's business strategy should be clear. Human Resource Managers help to create customized strategic plans which do influence the effectives of the company's performance. In particular, the strategic HR manager ensures that employees understand their roles in mission accomplishment. This can be difficult to achieve in changing organization because of lack of stability and people leaving organization. The top managers usually know very little about the human resource management and their knowledge is limited to maintaining employee records and avoiding staff

Globalization Research Paper Example | Topics and Well Written Essays - 3000 words

Globalization - Research Paper Example The research swill discuss in depth the pros and cons of the phenomenon of McDonaldization. In this study, the researcher is going to analyze the effects McDonaldization has on the society. From the research, a person is able to judge whether the phenomenon is to expected, accepted, rejected, or if it is inevitable. The study will explain why the term McDonaldization was used as a concept of bureaucracy in the early days. The phenomenon was an organizational structure aimed at rationalizing and standardizing the society’s products and services, and the processes involved in producing them. However, from the study, it will be evident that the concept differs from bureaucracy. The concept concerns itself with five points that the paper shall discuss. They include efficiency, calculability, predictability, and control. The study aims at explaining the concept of McDonaldization. In addition, the study will help the people understand to what extent the concept has influenced the employees of the 21st century. It shall discuss the possible consequences for theories of human motivation. Users of this study will understand whether the concept of McDonaldization applies equally to all the jobs. The journal by Kellner described McDonaldization as a process by which the principles of the fast food outlets has taken over majority of the American’s and the rest of the world’s sectors. The author explains how the concept has affected nearly every aspect of today’s society. Nevertheless, the author predicts the concept shall influence the aspects of the future’s society (Kellner 1). In the interview, Ritzer argued that the concept serves the world as a directing force. From his own words, Ritzer implies that the human beings adapt to every turn that the world makes. Definitely, change is good, and McDonaldization is one of the changes the world is adopting. Many companies that follow the concept have achieved immense success. For

Applying BEQUEST for Sustainable Urban Development Essay

Applying BEQUEST for Sustainable Urban Development - Essay Example Applying BEQUEST for Sustainable Urban Development This review includes an examination and review of the relationship between BEQUEST framework and protocol; the protocol of sustainable urban property development; assessment methods available to evaluate what the protocol contributes towards the sustainability of urban development; and where the protocol has been applied and the SUD gains this has generated. Environmental problems ranging from excessive consumption of natural resources and pollution of the environment have been attributed to construction and building activities. Research is underway for green building design, and use of materials for minimising the environmental impact. Sustainability assessments have gained importance, and environmentally friendly design at project appraisal stage has been considered the ideal stage for the incorporation of environmental matters (Ding, 2008). Sustainable urban development (SUD) initiatives include Smart Growth and Building Environmental Quality Evaluation for Sustainability through Time (BEQUEST). BEQUEST bridges all scales of action including planning to component manufacture allowing all actors view the scope of urban development problem. BEQUEST is a Pan-European research initiative funded by the European Commission. The Extranet is an advisory body with over 100 European professionals and researchers. According to Kohler (2002), results of BEQUEST project on sustainable urban development have been viewed as conceptual contributions, and as a dynamic network. The usual scope of sustainable urban development has been expanded to include time and space continuity, which is significant.

The impact of globalisation in the emerging market economies

The impact of globalisation in the emerging market economies Globalisation is becoming a normal word in todays business environment where different countries are integrating with one another. No country can be self sufficient, they depend on one another. It is very common to see different countries moving from their own nations and invest to other country/countries in order to get markets or resources such as cheap labour. Country boundaries are no longer an issue due to advancement in technology. Globalisation plays a great role on the economical development of different countries in the world especially in the developed countries such as US which has investments in different countries around the global. On the other side of the coin, globalisation has negative impacts on social, cultural, political, technological, environmental as well as economical activities of different countries. The aim of this essay is to assess the impacts of globalisation on the emerging market economies in a double edged-sword, whether it is an opportunity or a threat for their growth. The essay will therefore focus on; what is emerging market economy, characteristics of emerging market economies, the concept of globalisation, its drivers, the impact of globalisation on emerging economies in terms of economic, socio-cultural, environment, technological as well as political-legal and finally make a conclusion of this discussion. LIST OF ACRONYMS FDI Foreign Direct Investments LDCs Less Developed Countries GDP Gross Domestic Product EMEs Emerging Market Economies MNC Multinational Companies UN United Nations IMF International Monetary Fund 1.0 Introduction Over the years it has been witnessed that the aspect of social, cultural, political, technological as well as economical activities of different countries integrating with one another has increased at a rapid rate. The practices that are found in the European countries and the United States are now found in practically at any country in the world. This phenomenon is now commonly referred to as globalisation. Globalisation is not a new phenomenon, for centurys individuals, later companies, institutions and corporations have been trading with each other in locations that are tremendously far from their point of origin. The Asians for example, used the monsoon winds that occurred after a space of six months to move from their countries and reach Africa to trade i.e. buy and sell products to the Africans. China and Europe were also connected during the middle ages through the famed Silk Road across Central Asia. This allowed the two parties to invest to one another which were an aspect of globalisation. This depicts the fact that for a long time globalisation was in existence but not recognised as today as globalisation (Jagdish, 2004). This current situation of the phenomenon of globalisation increasing at a rapid rate has been induced by policies that have opened economies internally (domestically) as well as internationally. One of the main propagators of this was the aftermath of the second world war whereby governments of different countries in the world decided to accept or implement the free market economic system which had an effect on the productive potentials of their countries and generation new opportunities for global trade i.e. the trade was no longer domestic oriented but internationally oriented. This is to say that the policies opened up opportunities for international trade and investments. The Governments have further negotiated the tremendous reductions in barriers to commerce and have established international agreements to promote trade in goods, services, and investments. These have opened up new opportunities in foreign markets and therefore corporations have built foreign factories and estab lished production and marketing arrangements with foreign partners. This is a defining feature of the late trend of globalisation, i.e. it is an international industrial and financial business structure (Jagdish, 1993). The new opportunities have made other countries that had ceased them to be dominant in the Global economy today. Now more than ever, it is a clear picture that the aspect of globalization has been one of the major contributors to the rise in the economic dominance of many economies such as those in the Asian countries i.e. India, china etc. To date china has now integrated with practically every country around that world. The Chinese corporations have come to be so powerful to the extent that the USA is in debt of more that 10bilion dollars to the Chinese banks. The latter is to say that the phenomenon of globalisation has tremendous impacts on emerging economies. This essay will therefore focus on discussing the impact of globalisation in the emerging market economies; in so doing, the essay will focus on defining the emerging market economies, characteristics of the emerging markets, defining the concept of globalisation, drivers of globalisation, and effects of globalisation on emerging market economies in terms of its benefits and drawbacks socially, economically, environmentally and technologically and finally make a conclusion of this discussion. 2.0 Definitions and Concepts 2.1 What is Emerging Market Economy? Emerging market economies are those economies that their economy and industrialisation grow in a rapid pace while experiencing a rapid increase in information efficiency in an environment. These economies are the leaders among developing countries. To be more precise the following are considered to be the leading emerging market economies Brazil, Russia, India, and China, normally referred top as the BRIC countries. The leading one is China due to high growth of its GDP, technology as well as literacy level, about 93.3% of Chinese total population are literate, this became possible since the Chinese government executed its strategy of prioritising education for its people from lower to the higher levels http://en.wikipedia.org. Discussed below will be the characteristics of emerging market economies. 2.2 The Characteristics of Emerging Economies 2.2.1 Transitional The economy of the emerging economies are constantly in transformational process from closed to an open market, trying to stabilise their economic performances for bringing efficiency and transparency in the capital market. Reform in Exchange Rate System International Monetary Fund and World Bank assist the Emerging Market Economies in reforming their exchange rate systems in order to reduce flow of domestic capital to foreign economies since there is an increase of local as well as foreign investments in terms of portfolio and direct. 2.2.3 Attractive to Multinational Corporations The countries in this category are very much on the list of the favourable environments for investment by the MNC because of the ability to provide lower costs of labour and providing a large customer base. 2.2.4 Large Population The first feature of these economies is the population in their country. The emerging economies have a large number of people in their countries as compared to other countries in the world. In the business terms it means they contain a very large share of the consumer base in their own country. China for example is the most populated country ion the world, and India is also one of the single countries that have many people as almost the entire African continent. 2.2.5 High Gross Domestic Product Growth These economies have a remarkable rate of growth on their GDP. China has been estimated to have a 10% growth rate in the last decade. This rate makes it the fastest growing economy in the world and in years to come it may have the leading economy in the world above the United States of America. Much of the growth however had been due to receiving Foreign Direct Investments from the Triads (USA, Japan and Europe), thought in the recent years the BRIC group has also been investing in the Triads. 2.2.6 Changes in Living style The countries with the emerging economies are experiencing an increase in the change in the life style of its population. There is a tremendous change in terms of industrialization, modernisation as well as urbanization. The rural areas are eroding and more cities with tall buildings and many investments are becoming prominent. Some of the wealthiest businesses and business man are found in these emerging economies. Most of the countries populations are more into becoming modern and more urbanised now than years back. Furthermore the standard of living has improved markedly in these emerging economies. Many millions continue to live in poverty but a growing urban middle class provides an expanding market for both domestic products and for imports from abroad. 2.2.7 Volatility of Assets The worlds interest for the assets of the emerging market economies has risen over the past years. The assets of the Emerging economies also tend to become volatile at times, the returns is really worth risking for. The funds of the Emerging economies have also resulted in a much higher percentage of wealth. 2.3 The Concept of Globalisation Globalisation has been a concept narrated for many years by different scholars world wide. Various dimensions come to light when the term globalisation is mentioned. Basically the issue of integration, in terms of the economy, technology, social aspects as well as politics is of highest consideration when one defines globalisation. Globalisation is the system of interaction among the countries of the world in order to develop the global economy. Some scholars have defined globalisation simply as the process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. This process has effects on the environment, culture, political systems, economic development and prosperity, and human physical well-being in societies around the world. Globalisation has been refers to the integration of economics and societies all over the world. Globalisation involves technological, economic, political, and cultural exchanges made possible largely by advances in communication, transportation, and infrastructure (Croucher, 2004). Others however as previously mentioned have defined globalisation as the process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. This process has effects on the environment, on culture, on political systems, on economic development and prosperity, and on human physical well-being in societies around the world http://hubpages.com/hub/Definition-of-Globalization Globalisation attempts to depict the steps by which the networks in the world in terms of communication, transportation and trading cause the linking (integration) of the regional economies, societies, cultures, as well as technologies. At this point in time most of the world is considering the aspect of economic globalisation as one of the single most significant aspect of globalization. With this in mind economic globalization has been separately defined as the linking of economies of different nations to create an international economy via trade, FDIs, Investment cash flows, and the disperse of technology. Globalisation is usually recognized as being driven by the union of the economic, technological, socio-cultural, political, environmental and biological factors. For the purpose of this essay, we therefore define the term globalization as the rapid increase in the interconnectedness of the different countries economically, socially, politically, technologically as well as environmentally to resemble a single village; the process highly being facilitated by the increase in the information and communication technology. 2.4 Drivers of Globalisation. There are many issues that have been discussed when it comes to why is there such an enormous increase in globalisation and why many countries are opening their doors to this phenomenon much easily than before. One of the most common explanation to this has been summarized in one common and yet unique sentence. That is globalisation is inevitable meaning it will occurs, whether one likes it or not it will happen. Never the less that sentence is too short to provide the core drivers of globalisation but rather only explain that the phenomenon is there to stay. The drivers for globalisation can be put into the following categories: Market drivers Cost drivers Technology drivers Governmental drivers Competitive drivers These drivers are better explained below: 2.4.1 Market Driver This actually refers to when the companies consider the various markets to invest. The shifting of the policies of the different governments in the world top having a free market economy has in fact lead to businesses that had a market that was limited to one country to have a global market that waits for the specific products or services that they offer. At this point in companies in different parts of the world have to greater accessibility of the different countries world wide. If there was a trend of no free market economy, the phenomenon of globalization would have been accelerating at a vey small pace and the major transformations will not have been recognized. At this point in time there is the merging of national markets into a singular massive global marketplace. To sell internationally is now easier due to falling of barriers on the cross-border trade. A company doesnt have to be the size of these multinational giants to facilitate and benefit from the globalization of mark ets (Owens 2008) 2.4.2 Production Cost Driver This becomes a driver when it occurs that the costs of production in your country is greater than in another country for the same product, hence it becomes more advantageous for you to produce in another country than in your own. It refers to the sourcing of goods and services from locations around the world to take advantage of national differences in the cost and quality of factors of production. The idea is to compete more effectively offering a product with good quality and low cost. Companies consider the various lifestyle of the country before considering the price of the product and services to render. The companies that find themselves in search for international trade opportunities need to take into account the cost implications associated to where they want to invest. For example one might consider producing certain products in Tanzania than in Europe due to cheaper labour costs etc (Owens 2008) 2.4.3 Technology Driver This actually refers to when there is increasing technology system, transportation, advancing in the level of world trade system. The have been many developments in technology to date and the rate seems unstoppable. These developments or changes in Technological have achieved advances in communication, information processing, and transportation technology, including the Internet and the World Wide Web (www). The most important innovation has been development in the microprocessors after that global communications have been revolutionized by developments in satellite, optical fiber, and wireless technologies, and now the Internet and the World Wide Web. The rapid growth of the internet and the associated World Wide Web is the latest expression of this development. Besides, innovations have occurred in the field of the transportation technology. The development of commercial jet aircraft has reduced the time needed to get from one location to another. Now China is closer to the USA tha n ever (Owens 2008) 2.4.4 Government Driver This refers to the reduction of trade tariffs and non trade tariffs, as a result of reducing the role of political policies. As previously mentioned the adoption of the free market economy has essentially causes the fall of barriers to international trade. Now firms are able to view the entire global as its potential market. The lowering of barrier to trade and investments also allows firms to base production at the optimal location for that activity in order to achieve location economies. A firm might therefore , design a product in one country, create a part/ component parts in two other countries, assemble the product in another country and then export the finished product around the world. The lowering of trade barriers has facilitated the globalisation of production. The evidence also suggests that foreign direct investment is playing an increasing role in the global economy (Croucher, 2004). 2.4.5 Competition Driver The aspect of better products as a result of competition has actually made the aspect of globalisation an essential part in many economies. The competition among companies ensures that there is a production of high quality products globally (Owens 2008) 3.0 The impact of Globalisation on Emerging Market Economies Over the years different debates have existed on whether countries should embrace or be opposed to the phenomenon of globalisation. This debate is pioneered by the likely impact the globalisation has on the various economies or countries in the world. There has been an argument that the aspect of globalisation has favoured already the developed countries while continues to exploit the wealth of developing countries. Below therefore is the discussion on the impact of globalisation on the emerging market economies focused on five main categories; 3.1 Economic impact According to economists, there are a lot of global events connected with globalization and integration. The economy of a nation relies a lot on the business environment that exists. Whether there is high domestic trading or there is a wider range of investments from international companies. Globalisation has enabled the economies of different countries top become integrated. For example, the avenue of international trade now allows countries to have foreign currencies into their economies. Furthermore the aspect of citizens being in one country and owning property in another country is also a reality. The issues of lending has now moved to a whole new level, companies from one country ask for loans from banks in a different country as well as banks of one country can now put branches in other counties which automatically affects the economies. Governments of one nation go and obtain loans from other nations. A typical and yet most amazing scenario is the fact that the American govern ment being in millions of debt to china which is an emerging economy. No doubt globalisation has increased the foreign direct investments in different nations. At this point in time the Mc Donalds company of the United States of America had made a record entry to the Russian and Chinese economy when the policies of these countries had allowed room for the free market economy. The GDP of countries such as china have benefited a lot as a result of globalization. As mentioned earlier chinas GDP has been growing at a rate of 10%, one of the fastest growing rates in the world. 3.2 Socio-cultural Impact Another notable impact of globalisation has been on the culture of various societies in the world. Globalisation has been seen as a catalyst for change in the cultures of less developed countries to be more like those of the developed nations. More specifically it is seen as an imposition of the pop culture (western culture) to other countries. For example the way in which people talk, act, dress etc has changed over the last few decades. The type of music that people listen to globally has changed; even the morals of certain societies have changed. Years back, it was outrageous for women to wear miniskirts in the streets of Arabic countries, but now this is becoming debatable. Even in African countries some aspects are changing. Many people are forgoing their heritage for the new living styles which are believed to be more modernized. Now people believe that if you speak your native language and do not know how to speak English, then you are primitive. All these are a result of globalisation. The way in which people communicate has now also changed. People have conversations via the phone and have reduced the more traditional way of communication which was to visit and see each other physically. No longer are people playing sports outside, they rather play video games, watch movies in the house, all these are a result of globalisation. Furthermore there is a change in the type of ownership in the emerging economies. The aspect of globalisation has introduced a more capitalist system in nations that were primarily involved in communal ownership; the aspect of ownership has become more of individualistic nature. This being the case, there is no longer equal distribution of income among the people of china. This has benefited some of the members who believed that they deserved more for the more work they did but at the same time has created a division among the rich and the poor that was not there in the past. 3.3 Environmental Impact The environment is more of the less discussed factors at times but is ne of the most important aspect that needs to be considered when looking upon the impacts of globalization. The environment basically refers to every thing that surrounds us. In the globalized world more and more business opportunities have emerged for the different businesses in the world as a consequence the businesses that are engaged in manufacturing and involve the emission of harmful substances have increased h=and have caused a destruction in the ozone layer in different parts of the world. Furthermore, the less developed countries have suffered on the environment as the developed countries have used globalization as a means of dumping harmful products from their countries. There had been a ban on several environmentally harmful products in Europe; as a result, the European companies sold the goods to countries like Tanzania etc to not suffer losses. This was a means of dumping their waste products. On the o ther hand though, through globalisation, there are now campaigns all over the world that relate to environmentally protection. International; treaties on environmentally friendly productions have been signed by different nations. The reduction in green house emission treaties have been signed by many nations in the world being led by United states of America and China, the most highly polluting countries in the globe. 3.4 Technological Impact Globalisation has lead to the increase in the spread of technology all over the world. At this point in time, practically all parts of the world are awe-are of the existing technologies every where. The technology that is used in Europe is also used in china and at times even found in Africa. Globalisation has enabled the world to create, modify different technological devices that were founded by some one else in the different part of the globe. The Japanese have been known to modify different technologies that they see existing in the USA. The Chinese are now the ones who imitate all the existing technologies anywhere in the globe. The arena of globalisation has made the latest technologies to exist in every part of the world. Ranging from the latest mobile phones, laptops, video games and all other gadgets, globalisation in one way or the other has ensured that no one is left behind. 3.5 Political-Legal Impact The last aspect that globalization has impacted is on the issue of political and legal environment. Globalisation has been at the centre in the increased international laws that are in existence, the existence on the global organizations that provide principles across the world. The United Nations (UN), the World Bank (WB), the international monetary fund (IMF) and the like. The increased interconnectedness of different counties has enabled the existence of the organizations to crops cut different countries. For example some of the policies in the less developing countries (LDCs) such as the Structural Adjustment Program have been influenced by the World bank, some have been influenced by the united nations etc. This shows how globalization has impacted the political and legal atmosphere of a nation. Country losses its sovereignty in globalization as it is being scrutinized by the international countries. For example all of the countries are now looking at the policies of china and t ry to challenge some of the things that it is doing. In so doing, the sovereignty of the country is being lost (Croucher, 2004). 4.0 Conclusion In general, no one can deny the fact that globalisation is inevitable in todays competitive business environment. The issue is on how the countries take the existence of globalisation. Through in the discussion we saw that there are benefits that are being seen from the existence of the phenomenon, but there are also detrimental effects. All of these depend on the nation and hence the context in which globalisation takes place since each country differs from one another in terms of comparative advantages. There are issues that are related to the loss of a countrys freedom and sovereignty that play a key part on whether to embrace or reject globalisation, nevertheless, globalisation will happen. In a brief overview though one can see that there are many economically related benefits that have been associated with emerging market economies and hence probable cause for the increased acceptance in the phenomenon .The aspects of the expanding sales i.e. where by the emerging economies are having a wider market for its products is a notable reason for the acceptance of globalisation. Now the countries with emerging economies are having the markets in practically in many or any country of the world ranging from Europe to Africa, the Middle East and America. Furthermore, they have now been able to acquire resources such as technology and cheap labour from the various countries that they have invested in. The acceptance in globalisation has also reduced the risks that have been associated with the investment in only their country as there are many fruitful opportunities in other countries. However, in essay 2 critical assessments on the impact of globalisation to the emerging market economies will be discussed by evaluating the positive and negative impacts in particular the culture (socio-culture), economic, technology and environment of China.

Doctor Faustus as Tragic Hero Essay -- Doctor Faustus Essays

Doctor Faustus as Tragic Hero Doctor Faustus died a death that few could bear to imagine, much less experience.   After knowing for many years when exactly he would die, he reached the stroke of the hour of his destiny in a cowardly, horrid demeanor.   Finally, when the devils appeared at the stroke of midnight, tearing at his flesh as they draw him into his eternal torment, he screams for mercy without a soul, not even God Himself, to help him.   However, what to consider Doctor John Faustus from Christopher Marlow's dramatic masterpiece The Tragical History of the Life and Death of Doctor Faustus is a very debatable issue.   For example, one can see that he threw his life away for the sake of knowledge, becoming obsessed with the knowledge that he could possess.   In this case, he is unarguably a medieval tragic hero.   However, when considering the fact that he died for the sake of gaining knowledge, pushing the limits of what is possible in spite of obvious limitations and, eventually, paying the ultimate penalty, he could be considered a Renaissance martyr.   These two points of view have their obvious differences, and depending on from what time period one chooses to place this piece of literature varies the way that the play is viewed.   However, the idea of considering him a martyr has many flaws, several of which are evident when considering who Faustus was before he turned to necromancy and what he did once he obtained the powers of the universe.   Therefore, inevitably, the audience in this play should realize that Faustus was a great man who did many great things, but because of his hubris and his lack of vision, he died the most tragic of heroes.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Christopher Marlowe was born on February 6, 1564 (Discoverin... ...is truly merciful because he forgave such a blasphemous heathen as Faustus.   Faustus could have become an example for all of mankind and proven that if he could be forgiven, then all could be forgiven.   However, because he was stubborn, ignorant, and blind, he refused to see that he was never truly damned until he was drug by the devils into the heart of hell itself.   Works Cited: Discovering Christopher Marlowe http://swc2.hccs.cc.tx.us/HTMLS/ROWHTML/faust/index.htm Henderson, Philip. Christopher Marlowe. New York: Barnes & Noble, 1974. Marlowe, Christopher. The Complete Works of Christopher Marlowe. Ed. by Fredson Bowers. Cambridge: CUP, 1973 Snow, Edward A. "Marlowe's Doctor Faustus and the Ends of Desire." Two Renaissance Mythmakers: Christopher Marlowe and Ben Jonson. Ed. Alvin Kernan. Baltimore, MD: The Johns Hopkins University Press, 1997.

Financial Leverage, Eps and Profit Margin Essay

Profits might be compared with sales, assets, or stockholders’ equity. Why might all three bases be used? Will trends in these ratios always move in the same direction? All the three bases are used to find the return earned with respective to sales as well as investment made. When the profit is compared with sales, it is called as the net profit margin. When the profit is compared with assets, it is called as return earned on total investment and when profit is compared with stockholders’ equity, it is called as return on equity. All these are profitability ratios and help to analyze the profitability at a particular period with respect to various bases. The trend in these ratios may not always move in the same direction. For example, return on assets may increase from one period to another, but not necessarily the return on equity. A cause for this may be due to change in capital structure and mix of debt and equity. Would you expect the profit margin in a quality jewelry store to differ from that of a grocery store? Comment. Yes. The profit margin in a quality jewelry store may differ from that of a grocery store. A jewelry store’s profit margin would be much higher than of a grocery store. A grocery store will have a lower profit margin with respect to sales and earns its profits by selling more volume. But in the case of a jewelry store, the profit margin earned on each unit would be higher. Give a simple definition of earnings per share. Earnings per share can be defined as the earnings available to equity shareholders after the payment of preferred dividends, if any, with respect to one share. It is calculated as net income available to equity shareholders divided by the number of outstanding equity shares. Define financial leverage. What is its effect on earnings? When is the use of financial leverage advantageous and disadvantageous? The extent to which a firm uses fixed income securities can be termed as a financial leverage. The fixed income securities include bonds and debentures. The effect on earnings includes reduction of profits due to payment of fixed interest on these securities. The use of financial leverage is advantageous especially when the leverage is at the optimum level. At this level, the existence of leverage maximizes the earnings per share of the equity holders. This is because all the excess profits after the payment of interest go to the equity holders. The use of financial leverage is disadvantageous when it exceeds the optimal level. When the leverage is too high, it increases the risk of the company as well as the cost of capital. This also reduces the long term solvency of the business.

The Short Second Life of Bree Tanner Chapters 12

â€Å"Tonight you get a taste of what our world wil be like when our competition is out of the picture. Fol ow me!† Riley bounded away; Raoul and his team were right on his heels. Kristie's group started shoving and clawing right through the middle of them to get to the front. â€Å"Don't make me change my mind!† Riley bel owed from the trees ahead. â€Å"You can al go thirsty. I don't care!† Kristie barked an order and her group sul enly fel behind Raoul's. Fred and I waited until the last of them was out of sight. Then Fred did one of those little ladies first sweeps with his arm. It didn't feel like he was afraid to have me at his back, just that he was being polite. I started running after the army. The others were already long gone, but it was nothing to fol ow their smel . Fred and I ran in companionable silence. I wondered what he was thinking. Maybe he was only thirsty. I was burning, so he probably was, too. We caught up to the others after about five minutes, but kept our distance. The army was moving in amazing quiet. They were focused, and more†¦ disciplined. I kind of wished that Riley had started the training sooner. It was easier to be around this group. We crossed over an empty two-lane freeway, another strip of forest, and then we were on a beach. The water was smooth, and we'd gone almost due north, so this must have been the strait. We hadn't passed near any residences, and I was sure that was on purpose. Thirsty and on edge, it wouldn't take too much to dissolve this smal measure of organization into a screaming free-for-al . We'd never hunted al together before, and I was pretty sure that it was not a good idea now. I remembered Kevin and the Spider-Man kid fighting over the woman in the car that first night I'd talked to Diego. Riley had better have a whole lot of bodies for us or people were going to start tearing each other up to get the most blood. Riley paused at the water's edge. â€Å"Don't hold back,† he told us. â€Å"I want you wel fed and strong – at your peak. Now†¦ let's go have some fun.† He dove smoothly into the surf. The others were growling excitedly as they submerged, too. Fred and I fol owed more closely than before because we couldn't fol ow their scent under water. But I could feel that Fred was hesitant – ready to bolt if this was something other than an al -you-can-eat smorgasbord. It seemed like he didn't trust Riley any more than I did. We didn't swim long, and then we saw the others kicking upward. Fred and I surfaced last, and Riley started talking as soon as our heads were out of the water, like he'd been waiting for us. He must have been more aware of Fred than the others were. â€Å"There she is,† he said, waving toward a large ferry chugging south, probably making the last commuter run of the night down from Canada. â€Å"Give me a minute. When the power goes out, she's al yours.† There was an excited murmur. Someone giggled. Riley was off like a shot, and seconds later we saw him fly up the side of the big boat. He headed straight for the control tower on top of the ship. Silencing the radio was my bet. He could say al he wanted about these enemies being our reason for caution, but I was sure there was more to it than that. Humans weren't supposed to know about vampires. At least, not for very long. Just long enough for us to kil them. Riley kicked a big plate-glass window out of his way and disappeared into the tower. Five seconds later, the lights went out. I realized Raoul was already gone. He must have submerged so we wouldn't hear him swimming after Riley. Everyone else took off, and the water churned as if an enormous school of barracuda were attacking. Fred and I swam at a relatively leisurely pace behind them. In a funny way, it was like we were some old married couple. We never talked, but we stil did things at exactly the same time. We got to the boat about three seconds later, and already the air was ful of shrieks and the warm scent of blood. The smel made me realize exactly how thirsty I was, but that was the last thing I realized. My brain shut down completely. There was nothing but fiery pain in my throat and the delicious blood – blood everywhere – promising to put that fire out. When it was over and there wasn't a heart left beating on the whole ship, I wasn't sure how many people I'd personal y kil ed. More than triple the number I'd ever had on a hunting trip before, easy. I felt hot and flushed. I'd drunk long past the point at which my thirst was total y slaked, just for the taste of the blood. Most of the blood on the ferry was clean and luscious – these passengers had not been dregs. Though I ha dn't held back, I was probably at the low end of the kil count. Raoul was so surrounded by mangled bodies that they actual y made a little hil . He sat on top of his pile of the dead and laughed loudly to himself. He wasn't the only one laughing. The dark boat was ful of sounds of delight. I heard Kristie say, â€Å"That was amazing – three cheers for Riley!† Some of her crowd put up a raucous chorus of hurrahs like a bunch of happy drunks. Jen and Kevin swung onto the view deck, dripping wet. â€Å"Got 'em al, boss,† Jen cal ed to Riley. So some people must have tried to swim for it. I hadn't noticed. I looked around for Fred. It took me a while to find him. I final y realized that I couldn't look directly at the back corner by the vending machines, and I headed that way. At first I felt like the rocking ferry was making me seasick, but then I got close enough that the feeling faded and I could see Fred standing by the window. He smiled at me quickly, and then looked over my head. I fol owed his gaze and saw that he was watching Riley. I got the feeling that he'd been doing this for some time. â€Å"Okay, kids,† Riley said. â€Å"You've had a taste of the sweet life, but now we've got work to do!† They al roared enthusiastical y. â€Å"I've got three last things to tel you – and one of those things involves a little dessert – so let's sink this scow and get home!† With laughter mixed in with the snarls, the army went to work dismantling the boat. Fred and I bailed out the window and watched the demo from a short distance. It didn't take long for the ferry to crumple in the middle with a loud groan of metal. The midsection went down first, with both the bow and the stern twisting up to point to the sky. They sank one at a time, the stern beating the bow by a few seconds. The school of barracuda headed toward us. Fred and I started swimming for shore. We ran home with the others – though keeping our distance. A couple of times Fred looked at me like he had something he wanted to say, but each time he seemed to change his mind. Back at the house, Riley let the celebratory mood wind down. Even after a few hours had passed, he stil had his hands ful trying to get everyone serious again. For once it wasn't a fight he was trying to defuse, just high spirits. If Riley's promises were false, as I thought, he was going to have an issue when the a mbush was over. Now that al these vampires had real y feasted, they weren't going to go back to any measure of restraint very easily. For tonight, though, Riley was a hero. Final y – a while after I would have guessed that the sun was up outside – everyone was quiet and paying attention. From their faces, it seemed they were ready to hear just about anything he had to say. Riley stood halfway up the stairs, his face serious. â€Å"Three things,† he began. â€Å"First, we want to be sure we get the right coven. If we accidental y run across another clan and slaughter them, we'l tip our hand. We want our enemies overconfident and unprepared. There are two things that mark this coven, and they're pretty hard to miss. One, they look different – they have yel ow eyes.† There was a murmur of confusion. â€Å"Yel ow?† Raoul repeated in a disgusted tone. â€Å"There's a lot of the vampire world out there that you haven't encountered yet. I told you these vampires were old. Their eyes are weaker than ours – yel owed with age. Another advantage to our side.† He nodded to himself as if to say, one down. â€Å"But other old vampires exist, so there is another way that we'l know them for sure†¦ and this is where the dessert I mentioned comes into play.† Riley smiled slyly and waited a beat. â€Å"This is going to be hard to process,† he warned. â€Å"I don't understand it, but I've seen it for myself. These old vampires have gone so soft that they actual y keep – as a member of their coven – a pet human.† His revelation was met by blank silence. Total disbelief. â€Å"I know – hard to swal ow. But it's true. We'l know it's definitely them because a human girl wil be with them.† â€Å"Like†¦ how?† Kristie asked. â€Å"You mean they carry meals around with them or something?† â€Å"No, it's always the same girl, just the one, and they don't plan to kil her. I don't know how they manage it, or why. Maybe they just like to be different. Maybe they want to show off their self-control. Maybe they think it makes them look stronger. It makes no sense to me. But I've seen her. More than that, I've smel ed her.† Slow and dramatic, Riley reached into his jacket and pul ed out a smal ziplock bag with red fabric wadded up inside. â€Å"I've done some recon in the past few weeks, checking the yel ow-eyes out as soon as they got near the area.† He paused to throw us a paternal look. â€Å"I watch out for my kids. Anyway, when I could tel that they were moving on us, I grabbed this† – he brandished the bag – â€Å"to help us track them. I want you al to get a lock on this scent.† He handed the bag to Raoul, who opened the plastic zipper and inhaled deeply. He glanced up at Riley with a startled look. â€Å"I know,† Riley said. â€Å"Amazing, right?† Raoul handed the bag to Kevin, his eyes narrowing in thought. One by one, each vampire sniffed the bag, and everyone reacted with wide eyes but little else. I was curious enough that I sidled away from Fred until I could feel a hint of the nausea and knew I was outside his circle. I crept forward until I was next to the Spider-Man kid, who seemed to be at the tail end of the line. He sniffed inside the bag when it was his turn and then seemed about to hand it back to the kid who had given it to him, but I held my hand out and hissed quietly. He did a double take – almost like he'd never see me before – and handed me the bag. It looked like the red fabric was a shirt. I stuck my nose in the opening, keeping my eyes on the vampires near me, just in case, and inhaled. Ah. I understood the expressions now and felt a similar one on my face. Because the human who had worn this shirt had seriously sweet blood. When Riley said dessert, he was dead right. On the other hand, I was less thirsty than I'd ever been. So while my eyes widened in appreciation, I didn't feel enough pain in my throat to make me grimace. It would be awesome to taste this blood, but in that exact moment, it didn't hurt me that I couldn't. I wondered how long it would take for me to get thirsty again. Usual y, a few hours after feeding, the pain would start to come back, and then it would just get worse and worse until – after a couple of days – it was impossible to ignore it even for a second. Would the excessive amount of blood I'd just drunk delay that? I guessed I'd see pretty soon. I glanced around to make sure no one was waiting for the bag, because I thought Fred would probably be curious, too. Riley caught my eye, smiled the tiniest bit, and jerked his chin slightly toward the corner where Fred was. Which made me want to do the exact opposite of what I'd just been planning, but whatever. I didn't want Riley to be suspicious of me. I walked back to Fred, ignoring the nausea until it faded and I was right next to him. I handed him the bag. He seemed pleased I'd thought to include him; he smiled and then sniffed the shirt. After a second he nodded thoughtful y to himself. He gave me the bag back with a significant look. The next time we were alone, I thought he would say aloud whatever it was he had seemed to want to share before. I tossed the bag toward Spider-Man, who reacted like it had fal en out of the sky but stil caught it before it hit the ground. Everyone was buzzing about the scent. Riley clapped his hands together twice. â€Å"Okay, so there's the dessert I was talking about. The girl wil be with the yel ow-eyes. And whoever gets to her first gets dessert. Simple as that.† Appreciative growls, competitive growls. Simple, yes, but†¦ wrong. Weren't we supposed to be destroying the yel ow-eyed coven? Unity was supposed to be the key, not a first-come, first-served prize that only one vampire could win. The only guaranteed outcome from this plan was one dead human. I could think of half a dozen more productive ways to motivate this army. The one who kil s the most yel ow-eyes wins the girl. The one who shows the best team cooperation gets the girl. The one who sticks to the plan best. The one who fol ows orders best. MVP, etc. The focus should be on the danger, which was definitely not the human. I looked around at the others and decided that none of them were fol owing the same train of thought. Raoul and Kristie were glaring at each other. I heard Sara and Jen arguing in whispers about the possibility of sharing the prize. Wel, maybe Fred got it. He was frowning, too. â€Å"And the last thing,† Riley said. For the first time there was some reluctance in his voice. â€Å"This wil probably be even harder to accept, so I'l show you. I won't ask you to do anything I won't do. Remember that – I'm with you guys every step of the way.† The vampires got real stil again. I noticed that Raoul had the ziplock back and was gripping it possessively. â€Å"There are so many things you have yet to learn about being a vampire,† Riley said. â€Å"Some of them make more sense than others. This is one of those things that won't sound right at first, but I've experienced it myself, and I'l show you.† He deliberated for a long second. â€Å"Four times a year, the sun shines at a certain indirect angle. During that one day, four times a year, it is safe†¦ for us to be outside in the daylight.† Every tiny movement stopped. There was no breathing. Riley was talking to a bunch of statues. â€Å"One of those special days is beginning now. The sun that is rising outside today won't hurt any of us. And we are going to use this rare exception to surprise our enemies.† My thoughts spun around and turned upside down. So Riley knew it was safe for us to go out in the sun. Or he didn't, and our creator had told him this â€Å"four days a year† story. Or†¦ this was true and Diego and I had lucked into one of those days. Except that Diego had been out in the shade before. And Riley was making this into some kind of solstice-y seasonal thing, while Diego and I had been safe in the daylight just four days ago. I could understand that Riley and our creator would want to control us with the fear of the sun. It made sense. But why tel the truth – in a very limited way – now? I would bet it had to do with those scary dark-cloaks. She probably wanted to get a jump on her deadline. The cloaked ones had not promised to let her live when we kil ed al the yel ow-eyes. I guessed she would be off like a shot the second she'd accomplished her objective here. Kil the yel ow-eyes and then take an extended vacation in Australia or somewhere else on the other side of the world. And I'd bet she wasn't going to send us engraved invitations. I would have to get to Diego quick so we could bail, too. In the opposite direction from Riley and our creator. And I ought to tip Fred off. I decided I would as soon as we had a moment alone. There was so much manipulation going on in this one little speech, and I wasn't sure I was catching it al . I wished Diego were here so we could analyze it together. If Riley was just making up this four-days story on the spot, I guess I could understand why. It's not like he could have just said, Hey, so I've lied to you for your whole lives, but now I'm telling the truth. He wanted us to fol ow him into battle today; he couldn't undermine whatever trust he'd earned. â€Å"It's right for you to be terrified at the thought,† Riley told the statues. â€Å"The reason you are al stil alive is that you paid attention when I told you to be careful. You got home on time, you didn't make mistakes. You let that fear make you smart and cautious. I don't expect you to put that intel igent fear aside easily. I don't expect you to run out that door on my word. But†¦Ã¢â‚¬  He looked around the room once. â€Å"I do expect you to follow me out.† His eyes slid away from the audience for just the teensiest fraction of a second, touching very briefly on something over my head. â€Å"Watch me,† he told us. â€Å"Listen to me. Trust me. When you see that I'm okay, believe your eyes. The sun on this one day does have some interesting effects on our skin. You'l see. It won't hurt you in any way. I wouldn't do anything to put you guys in unnecessary danger. You know that.† He started up the stairs. â€Å"Riley, can't we just wait – ,† Kristie began. â€Å"Just pay attention,† Riley cut her off, stil moving up at a measured pace. â€Å"This gives us a big advantage. The yel oweyes know al about this day, but they don't know that we know.† As he was talking, he opened the door and walked out of the basement into the kitchen. There was no light in the wel -shaded kitchen, but everyone stil shied away from the open doorway. Everyone but me. His voice continued, moving toward the front door. â€Å"It takes most young vampires a while to embrace this exception – for good reason. Those who aren't cautious about the daylight don't last long.† I felt Fred's eyes on me. I glanced over at him. He was staring at me urgently, as if he wanted to take off but had nowhere to go. â€Å"It's okay,† I whispered almost silently. â€Å"The sun's not going to hurt us.† You trust him? he mouthed back at me. No way.

Why Therell Never Be a Perfect Time to Write

Why Therell Never Be a Perfect Time to Write Why There’ll Never Be a Perfect Time to Write Why There’ll Never Be a Perfect Time to Write By Ali Hale One day, you’re going to write that novel that’s been tugging at your sleeve. One day, you’re going to start posting regularly on your blog. One day, you’re going to finish that ebook you started. One day Trust me, I know how you feel. For years, I wanted to be a writer, but I didn’t actually write. I had lots of ideas and dreams, but they never made it out of my head and onto the page. Why? Because I was waiting for the perfect time. I thought that I’d suddenly, magically, find myself inspired. Great chunks of free time would materialise from nowhere, without any effort on my part. Guess what? It never happened. If you’re struggling to find the time (and energy) to sit down and write, then take heart. You’re not alone – in fact, â€Å"finding time to write† is the most common issue that I’m asked about when I’m coaching writers. Here’s why there’ll never be a perfect time: #1: Writing is a High-Resistance Activity I’ve been writing for a living for three years (I’ve completed a novel in that time too), and I still find myself reluctant to get going when I sit down to write. Writing isn’t easy. It takes mental energy – and often emotional energy, too. For most of us, the writing process is also a thinking process: for instance, if you’re putting together a â€Å"Hire Me† page for your blog, you’ll have to get completely clear about what exactly you offer, what you charge, and so on. There are an awful lot of activities that feel much easier than writing. Doing the housework. â€Å"Networking† on Twitter. Making a coffee. Sure, you’ll have the occasional day when you’re filled with inspiration and you can’t wait to get to the keyboard. But those days are pretty rare. #2: Writing Requires Concentration and Privacy Finding the perfect time to write isn’t the only issue at hand. You might also need to find a good place. It’s very tough to write if you’re sitting on a sofa with your laptop while the television’s on and housemates or family members are chatting. I personally find it almost impossible to write at all if anyone can see my screen (even if they’re not deliberately watching) – and I know that a lot of writers feel the same way. To feel secure enough to write, you need a certain amount of privacy. The perfect place isn’t going to appear from nowhere. You might hold out hopes for a magical day when your family do the chores, clear off to the park and leave you in peace to write but is that really going to happen? #3: Writing Is Important but (Usually) Not Urgent Your writing is important – even if no-one else seems to think so. If you get that novel finished, it could be the first step on a lucrative new career. If you write regularly on your blog, you’ll establish a strong online platform. And if you finish that ebook, you’ll have something to sell to your blog’s readers. Beyond that, your writing is important because it’s part of who you are. I’d hazard a guess that you’re happy when you manage to write – and dissatisfied when weeks or months go by without any writing. The problem is, â€Å"write novel† probably isn’t the most urgent thing on your to-do list. Less significant but more time-pressing tasks – like doing the chores, or fulfilling commitments that you’ve taken on – are pushing writing down and down the list. So What Can You Do? Stop waiting for the perfect time. Instead, make a commitment to find two hours during the next week when you can write. There are 168 hours in a week – you can take two of those to do something that really matters to you. Perhaps they won’t be the perfect time – but they’ll be far better than nothing. Good luck with your writing! Ali Hale is a writing coach and founder of our Freelance Writing Course. If you’d like some help finding time to write, she has a free mini-ebook How to Find Time For Your Writing, available when you join her newsletter list. (You’ll also get weekly writing tips and encouragement and occasional extra free ebooks – all straight to your inbox, all completely free.) You can find out more about the newsletter, and sign up, here. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:12 Types of LanguageWork of Art Titles8 Great Podcasts for Writers and Book Authors

Translation review 2 Essay Example | Topics and Well Written Essays - 1000 words

Translation review 2 - Essay Example nsists that this event can serve as one of the best opportunities for the promotion of linguists and cross cultural studies and the linguist experts can play an effective role in the entire scenario. The article tells that spectators from all over the world are expected at London during the grand event of Olympic and Paralympics Games in 2012. The gathering of people belonging from over 220 countries would be an excellent example of cultural diversity because the capital city of UK will act as a global city by welcoming people from different languages and cultures. The event will show the rich capacity of the city to absorb different type of cultures and languages. The management of the games has also constituted a delegation of 30 people who speak 28 languages and act as a connecting thread for the people belonging to different cultures and groups. The event will efficiently work for the promotion of the linguistics and cultures and the linguists will also find excellent opportunities during these sports events. The author points out in the article that international sports events always serve as opportunities for the promotion of linguistics and cultures and the linguists have great scope of working during such events. For example, during the sports events of Barcelona Games, Seoul Games, Atlanta Games and Sydney Games, the management hired the services of linguist professionals to perform different linguist services and like these events, the Olympics and Paralympics 2012 also offer different opportunities for the linguist experts. The importance of these events from the linguists and cultural point of view has been widely recognized. These events are viewed as excellent opportunity as well as great challenge for the linguists experts and different professional linguists associations like the Association of Translation Companies (ATC), Chartered Institute of Linguists (IOL), Institute of Translation and Interpreting (ITI) and International Association of

International Developments of Accounting Essay Example | Topics and Well Written Essays - 4750 words

International Developments of Accounting - Essay Example After complete analysis it was observed that British airways have been in trouble deeply due the problems of loss in revenue, cheap air line competitions and others. On the other side Emirates enjoys good amount of profits and reputation and its free from problems. Recommendation is being made for British Airways to actively change their approach towards customer management and give special discounts and promotion apart from other advertising techniques in order to take care of current crises. In the last an analysis of performed in between US GAAP and IFRS and it was concluded that IASB and FASB should actively coordinate with each and try to get a reasonable solution for this dilemma so that the world of accounts is uniformed with IFRS and being followed by all the countries in the world. Introduction After the incident of 9/11 there were many things which got changed. One of the major changes which the companies have seen is the Airline industries falling from the Sky to earth. Th is was due to the fact that the aero planes were used for terrorism purposes. People avoided to travel by Air instead they use other means of getting from one place to other. Further to increase the problem recent recession gives all the businesses in the world a tough time. Airline industry was given further tough time and got financial crunch. In order to get our purpose we have selected British Airways as one of the Company and other airline selected is Emirates (A UAE based airliner). The Financial Data was compared using the Ratio Analysis. About The Airlines British Airways The flag carrier of Britain is known as British Airways. Headquarter of the airline is based in Waterside which is near the hub of the Airline at London Heathrow Airport. This is the largest airline of United Kingdom in term of Fleet size, international flight and international destination. Emirates Emirates airline is the national airline of Dubai, United Arab Emirates. Emirates are the largest airline of Middle East. It carries around 2,400 passengers per week. Headquarter of the airline is based in Dubai. (British Airways) (Emirates n.d.) Financial Statements Analysis We will analyze the financial statements ratios in the following criteria. 1. Profitability 2. Liquidity/Solvency 3. Working capital efficiency 4. Long term financial structure 5. Investors’ perspective Profitability Return on equity In case of British Airways, the return on equity their percentage of return to equity holder is on a declining trend. The return on equity in the year 2009 was in the negative zone at 19% and the losses further increases in the year 2010 which makes the return on equity to further negative zone by 1% i.e. 20% in total. (Emirates) Whereas, in case of Emirates Airline is stated at 5% in the year 2009